Does Gambling Mean No Gamblers? And will 2019 be the Year of Responsible Gaming?


Responsible Gaming is a term that is becoming more and more common in the gambling industry. Although there are bodies dedicated specifically to creating a secure environment for users, it seems that it is not enough and stricter controls are required to minimize the gambling epidemic. Is there still this problem without gambling? Will speakeasy locations, which operate illegally, be re-established?

The establishment of a public interest foundation, from ONJN’s own revenues, is another measure that must be implemented this year. This institution aims to comply with the measures on social gambling and the revenues of this institution will be invested in activities and programs to protect young people and gamblers against gambling, prevent addiction, treat it, maintain responsible publicity, prompt resolution of disputes. In 2017, it was demonstrated how most gambling operators, due to extremely high advertising costs, chose to use Artificial Intelligence to reach players.

IA – is a database, which collects information and profiles a user. They collect data about age, income, loans, debts, insurance, which are sent to bookmakers, in order to adapt their offer, depending on the needs of the player. Although digital marketing is a legal industry, those casinos have been sanctioned for violating the rules on responsible gambling. A study showed that more than 7,000 excluded users still had access to player accounts. Ads appearing on Google, Facebook or other sites are not accidental. Digital marketing is responsible for the ads that meet your needs.

When the Operator License is issued to them, they are obliged by law to respect the principles responsible for gambling and that they are fully understood, from the supplier, to the authorities and the player. The software provider is also involved in the Responsible Gaming process and must also obtain a license, which assures the user the quality and fairness of the games. Regardless of whether the provider is not in direct contact with the player, he must offer certain conditions – setting betting limits and self-exclusion, age verification, secure software that encrypts data. It is believed that it is the software that will bring the most benefits to the problem player.

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